af94: made to play makeup

Role: Brand Management and Social Media Coordination

Led brand and social media strategy for the launch of af94, the celebrity-founded makeup brand envisioned by Halsey, now available in 3,000 stores nationwide.

Came on board soon after launch to lead and implement creative strategy, shape brand identity, manage casting, develop influencer and community initiatives, coordinate social media efforts, source gifting opportunities, oversee brand management, organize events, drive experiential marketing, handle out-of-home advertising, and craft campaign concepts.