Grant Uba is a Nigerian-born creative strategist based in Brooklyn, New York, whose work lives at the intersection of storytelling, brand strategy, and digital innovation. Rooted in a love for authentic imagery and the natural world, his approach merges the candidness of everyday moments with strategic precision, crafting narratives that resonate deeply across social media and beyond.

Uba’s career began in art publishing PR, where he honed his eye for visual storytelling while contributing to groundbreaking projects such as Antwaun Sargent’s “The New Black Vanguard”, Diana Markosian’s “Santa Barbara, and Tyler Mitchell’s “I Can Make You Feel Good”. These experiences ignited his passion for image creation, leading him to explore the raw beauty of candid photography. His Instagram stories—a vibrant diary of friends, travels, and unfiltered joy—caught the attention of the beauty industry, becoming a springboard for his transition into the sector.

Today, Uba collaborates with leading beauty and lifestyle brands, including Glossier, Soft Services, About Face Beauty, af94, and Glow Recipe, where he translates his affinity for organic storytelling into compelling campaigns. Whether shaping brand identities or curating social media content, his work balances the poetic with the purposeful, celebrating individuality and connection.

As he continues to bridge creativity and strategy, Uba remains driven by curiosity, eager to explore new forms of digital expression and expand his impact in the ever-evolving landscape of beauty and culture.